People have speculated Spotify could release its own speakers or buy/merge with Live Nation. What Spotify has done up to now certainly has value: fast company growth, subscriber acquisition, product features, brand equity, etc. Spotify has a market value of circa $34 billion, suggesting investors have already baked high expectations baked into the price. The day before Spotify’s Q2 2018 earnings, it’s worth thinking about where the company – and the industry for that matter – is going to find revenue growth in the coming years. Each month costs 100 pesos, or about $5 U.S.

Spotify cards at a 7–11 market in Mexico City, mid-July 2018. The cards provide Spotify premium access for varying periods at 100 pesos per month, or about $5 US-half of the standard $9.99 rate in the United States. While in Mexico City recently I ran across Spotify pre-paid cards in a 7–11 market. As streaming expands around the world, some countries with huge populations will have lower prices and big potential.

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